Binh Duong Province, 23 February 2024 – CapitaLand Development (CLD) has kicked off the “Together We Step: Step For Kindness” campaign in collaboration with the Binh Duong Provincial Red Cross Society. The campaign aims to raise funds to refurbish the kitchen of Thanh Tuyen Kindergarten (campus 2) in Dau Tieng district, Binh Duong province, which has about 80 students. The campaign consists of two main activities: a social media campaign and an outdoor community event. CLD has pledged to donate up to US$30,000 (over VND700 million [1]), upon the collective achievement of 100 million steps contributed from the social media campaign and 10 million steps logged by all the participants during the outdoor community event. Interested parties can register for the event at www.togetherwestep.vn.

The “Together We Step: Step For Kindness” campaign is part of CapitaLand’s long-standing commitment to sustainable development, community engagement, and positive impact in Vietnam, where it has been operating for 30 years since 1994. As part of “Together We Step: Step For Kindness”, the social media campaign runs from 24 February 2024 to 24 March 2024. The outdoor community event will be held on 31 March 2024 at Binh Duong New City, Binh Duong Province. Participants can choose to cover a distance of either 2 kilometres or 5 kilometres, and opt to jog or simply walk with their friends, family members, and pets. The event is open to everyone, regardless of age or fitness level.

Mr Ronald Tay, CEO of CLD (Vietnam), delivering his speech at the press conference for "Together We Step: Step For Kindness"

Commenting on behalf of the organisers, Mr Ronald Tay, CEO of CapitaLand Development (Vietnam), said: “This event is not only a fitness challenge, but also a way for us to show our care and compassion for the community. We have partnered with the Binh Duong Provincial Red Cross Society, a reputable and trusted organisation, to identify the beneficiaries and the needs of this campaign. As CapitaLand celebrates 30 years in Vietnam this year, we invite everyone to join us in this meaningful effort to make a positive difference. Together, we can contribute more to enrich lives and uplift communities in need.” 

“In Vietnam, we are committed to building a better future for children by providing support for their education needs and well-being. Through our philanthropic arm, CapitaLand Hope Foundation, we have contributed towards the refurbishment of four schools in Phu Tho, Hung Yen and Long An province, creating a safe and conducive learning environment for the students since 2007. We have also enhanced students’ access to education and provided them with nutritional support through various programmes such as ‘My Schoolbag’ Programme, CapitaLand Kids Programme @ Education Bursary and Nutrition Project. We look forward to empowering more children and lay the groundwork for their future achievements.”

Mrs Nguyen Thi Le Trinh, Member of Central Committee, Vietnam Red Cross Society, Chairwoman, Binh Duong Provincial Red Cross Society, said: “We are delighted to join hands with CLD for the ‘Together We Step: Step For Kindness’ campaign in Binh Duong Province. We consistently participate in humanitarian endeavours and support individuals in need. We are grateful for CLD’s dedication to making a positive impact in Binh Duong, specially, to refurbishing the kitchen at Thanh Tuyen Kindergarten (campus 2).”

Mr Wyeren Yap, General Manager of South Vietnam of CLD Vietnam (left), and Mrs Nguyen Thi Le Trinh, Member of Central Committee, Vietnam Red Cross Society and Chairwoman of Binh Duong Principal Red Cross Society (right), during the cooperation signing ceremony

"Together We Step: Step For Kindness" is mainly sponsored by SYCAMORE, CLD’s first large scale residential project in Vietnam. Jointly developed with UOA Group, SYCAMORE spans across a total area of 18.9 hectares, offering over 3,700 freehold units across a mix of low-, mid- and high-rise developments for about 13,000 residents. SYCAMORE is slated for launch in 2Q 2024. CLD also welcomes Joint Stock Commercial Bank For Foreign Trade of Vietnam - South Binh Duong Branch, Joint Stock Commercial Bank for Investment and Development of Vietnam - Nam Ky Khoi Nghia Branch, Otsuka Thang Nutrition Co., Ltd, California Fitness & Yoga Centers, and Bao Minh Gia Dinh Company as the sponsors for the “Together We Step: Step For Kindness” campaign.